Mobile Talks

Congress Experience

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Congress Experience

February 26th, 2018
Mobile World Congress (Stand CS40 MWCapital)
Mobile Talks joins the celebration of the Mobile World Congress (from February 26 to March 1) with the initiative Congress Experience, a series of meetings between digital professionals that will take place at the Mobile World Capital Barcelona stand as part of the experience of attending the GSMA Mobile World Congress 2018. Congress Experience is a discussion forum with innovation and technology experts followed by a networking session, a great opportunity to meet sector leaders and test the role of the city of Barcelona as a key player in the digital ecosystem.  
To connect with the current innovation ecosystem, we have designed the following panel sessions:
  • 26/02/18 - Monkeys&Gorillas: Barcelona as a space for connecting corporations and start-ups
  • 27/02/18 - Disrupting Industries: Digitalization and opportunities in the digital age
  • 28/02/18 - People&Talent: Identifying and managing digital talent in Barcelona
  • 01/03/18 - Digital Economy: Innovation and disruption models in the new digital economy

Select the session you would like to attend by clicking HERE.


Sandra Sancho
Marketing Director Spain mytaxi - Monday, February 26
Graduated in Humanities and Journalism from Pompeu Fabra University, she completed her education with an Executive Master in Marketing Management at EADA. With more than 10 years of experience as a marketing and communication specialist, she has worked in the consumer goods, fashion and luxury, automotive and corporate communication sectors. She has consolidated her work experience as Account Manager in multinational communication agencies such as Hill & Knowlton, Equipo Singular, Román y Asociados and PRM Events, among others. She also worked at Tous as an international press officer. Currently, she is leading mytaxi's marketing department in Spain. mytaxi is the first free Taxi App for calling and paying for cabs with a Smartphone. In September 2014, moovel GmbH, a Daimler subsidiary, acquired mytaxi and thus became part of Daimler AG - Mercedes Benz Group. Nowadays she is a member of Women in Mobile, a member of the Barcelona Marketing Club and an active member of the Spanish Marketing Association. She is a co-author of the publication: ‘OTHER WORLDS. Alternative and solidarity trips’.
Adrià Batlle
Venture Builder Director at InnoCells (by Banco Sabadell) - Monday, February 26
Adrià is currently the Director of Venture Building at Innocells, the hub of new digital businesses of Banco Sabadell. Prior to this, Adria led mVenturesBcn, the investment arm of the Mobile World Capital Barcelona Foundation (MWC). The company was focused into accelerating and investing in high-growth digital startups across Europe and incubating deep-tech research-based startups. While at MWC, he led the event for entrepreneurs of Mobile World Congress, named 4YFN, with more than 15,000+ attendees in its third year. He started his professional career in strategy consulting at Accenture and Deloitte. Beyond his professional work, Adria is lecturer in several master courses in business model innovation and entrepreneurship and mentor of digital startups. He also started a PhD on Artificial Intelligence a few years ago – and he still hopes to finish it someday.
Xavier Tuduri
CEO de ServiZurich - Tuesday, February 27
Xavier Tudurí is the CEO of ServiZurich S.A.U Technology Delivery Center since April 2013 and Head of Center Management & Commercials at Engineering and Technology Centers organization within Zurich Group. He joined Zurich Group in 1999 as part of IT Executive team and held several roles mainly on European and Global transformation programs. Based in Barcelona, Xavi is also collaborating as senior advisor and Board Member at several technological companies, mentor of different Start-Ups, and Business Angel. He previously worked at Philips Netherlands at the R&D global department based in Holland and set-up several start-ups.
Matteo Fermi
Head of Mobile at CaixaBank Payments - Tuesday, February 27
Matteo Fermi joined CaixaBank Payments four years ago with a focus on mobile payment and promoting the CaixaBank Pay app by offering new payment solutions. CaixaBank in these last few years has launched payment solutions with HCE (Host Card Emulation), Samsung Pay and Apple Pay. Previously, Matteo worked for Viacom Networks and coordinated their mobile development for Southern Europe.
Christian Rodríguez
CEO-Fundador de ByHours - Tuesday, February 27
At just 34, Christian Rodríguez has a long history of entrepreneurship. He holds a degree in Advertising, a postgraduate degree in Qualitative Trend Research and an MBA from Pompeu Fabra University in Barcelona. He has founded several companies such as: ByHours, the first international platform for hotel hour booking, currently operating in more than 35 international cities, WashRocks, the leading App for laundry and dry-cleaning at home, Urban Secrets, the private leisure club in Barcelona for secret restaurants such as Tintoreria Dontell, Chi-Ton, etc, Spotbus, the first audiovisual content system in public buses, etc... He has won several awards and recognitions for his career such as: CREATIC Award 2005 for Spotbus, National Marketing Awards Finalist 2010 for Urban Secrets, Best Entrepreneurship Award 2013 for ByHours and Best National APP also for ByHours. He is currently on the Board of Directors of Hawkers Group, as well as a mentor in different accelerators and business programs. He is a speaker and lecturer at several prestigious universities such as Ramon Lull, ESADE and Pompeu Fabra.
Ivanna Di Pietro
Talent Manager at ISDI
With more than 10 years of experience as a HR Manager, Ivanna is currently part of the ISDI Talent team with a clear vocation on student empowerment with the aim of identifying and defining new value proposition in a digital environment that requires new technological business and leadership skills. She has a degree in Labor Relations from the University of Buenos Aires, a Postgraduate in People Management by EADA and a Master in Internet Business by ISDI. ISDI is one of the leading schools worldwide in digital education, helping professionals, entrepreneurs, companies and institutions to close the competitive gap towards the digital age.
Ricard Castellet
CCO for Barcelona Tech City - Wednesday, February 28
Currently the CCO for Barcelona Tech City, he has previously worked for BeRepublic, BeAgency, LetsBonus and Elogia. He holds a bachelor’s degree in Sociology from the Autonomous University of Barcelona. With more than 15 years of experience in the digital world, he has developed his career mostly by collaborating with start-up launches and consolidations and by digitalizing large companies. His only specialization is in constantly learning, and his biggest professional passions are social media, the start-up ecosystem and digital transformation. Ricard Casteller also coordinates the Master’s program in Digital Marketing for La Salle, Ramon Llull University, and collaborates with the Catalunya Radio program Revolució 4.0.
Fernando Vilariño
Associate Director of the Computer Vision Centre and Associate Professor of the Department of Computer Science, UAB. - Thursday, March 1
Fernando Vilariño is Associate Director at the Computer Vision Center and Associate Professor at the Department of Computer Science UAB in Barcelona, Spain, where he gives lectures about Robotics, Artificial Intelligence and Multimedia Systems. His research has been linked to different areas of Computer Vision, with especial attention to Medical Imaging, fieldwork in which he has developed different projects together with paramount hospitals and companies. His work is published in the main Journals and Conferences of the area and he has also contributed to a number of patents in the field.
Roc Fages
Co-founder of ARM1314, Bee&Butterfly and Cink Shaking Business
He is currently also a partner and business developer for He has been working in the fields of innovation, strategy, digitalization and entrepreneurship projects for more than 15 years, providing his services to large companies, SMEs, administrations and universities. He has mentored various start-ups thanks to programs such as StartupCatalonia, Yuzz Emprendedores or Booster Up Chile. He has participated in communication and strategic consultancy projects with the Lavinia Group and with the think-tank He is a graduate of the Leading Strategic Growth & Change Program (Columbia Business School), and holds a bachelor’s degree in Communication Sciences and another in Political Science and Sociology, both from the Autonomous University of Barcelona.


Mobile World Congress (Stand CS40 MWCapital)