The consolidation of mobile connectivity and the user’s digital experience have transformed our clients’ consumer habits. A growing number of users are requesting services with just a click. Consequently, digital economy is taking us towards new models that generate different consumer experiences characterized by ‘here-now-for me and my friends.’
This is on-demand economy, a new model that requires companies to be flexible, to rethink their supple chain, decentralized production, new employment models, among others.
This Mobile Talks Café will bring together, in the course of a relaxed conversation, all the key elements of on-demand economy: What impact do these models have on my business model? What opportunities and threats do they present? Which is the implementation process and which are some examples of success stories?
We invite you to discover the triggers of change that propel this new economy forward, its relation and implication with consumer behavior, as well as the key role of new hiring models and human capital management models. To that end, we will count with the participation of actors who are leading today’s business ecosystem.
Holding a degree and an MBA from ESADE, Oriol has developed his whole carrer in the field of technology and internationalization projects. After founding his own app design and devlopment agency in May 2016, he started heading eCooltra: the international leader in the field of motosharing, with presence in 4 cities in 3 countries and a fleet of more than 1,000 motorbikes.
Fernando de la Rosa is the founder of Foxize (www.foxize.com), a training platform spealized in attendance-based courses for businesses and professionals, with a special focus placed on how to make use of digital tools both in our day-to-day lives and in long-term strategies. Previously, Fernando founded 2 startups (teleprix.com and rentingcar.com) and was a founding partner of the communication agency Seisgrados, a pioneer in branded content back in 2001. A family man, admirer of his wife and a maverick by nature, he writes regularly about digital marketing and the transformation of businesses since 2002 on his blog titonet.com.