At the heart of the digital communication strategy of most companies one finds mobile devices, given support by the widespread use of smartphones and tablets. Analyzing the effects of this phenomenon, deepening consumer perceptions and outlining future trends on the part of the commercial communication sector will be the main topics to be discussed in the next Mobile Talks Café.
This edition will present the ‘Annual Mobile Marketing Study’ that IAB Spain has been carrying out since 2009.
It will analyze parameters which indicate how widespread mobile devices are in the fields of advertising and marketing, by identifying trends, investment, as well as the effects generated by the mobile phenomenon in the industry.
After this study has been presented, a discussion space will be opened on Mobile Next to learn more about the latest news from the ASO manual that IAB Spain publishes every year together with PickASO, Tribal Worldwide and the Tool. We invite you to attend this meeting to learn more about the reality of mobile immersion in communication channels.
Paco Anes es Responsable de Mobile & New Media en IAB Spain, donde dirige comisiones como Content & Native, eCommerce, Innovación Tecnológica, Mobile Marketing, o Video Online. Además, durante años ha impartido formación en Cámaras de Comercio y universidades. Es Master en Product and Management por IEBS y Master en Comunicación y Publicidad Digital por IAB Spain.
Founder of Adgage, the renowned mobile advertising company, Gonzalo Guzmán is an expert in mobile marketing, advertising and new media. He has been Marketing Director and Head of Publishers & Ad Operations at Yoc, as well as Business Development Manager of Nokia’s digital advertising division, where he was able to launch the first mobile advertising network in Spain and Portugal.
He holds a degree in Audiovisual Communication, Advertising and Public Relations from the European University and an MBA in Television Business Management from the University of Salamanca.
David has developed his professional career in market research consultancy firms and institutes. With over seven years of experience at Nielsen, he worked as the Customer Service Director to, later on, direct two business areas: ad-hoc research and advertising effectiveness. He also directed NM Incite, a partnership created between McKinsey and Nielson for social media research and consultancy. He is now CEO of nPeople, a research, data and digital analytics consultancy firm that, in just over two years has revolutionized research and the digital sector for rational and engaged decision-making. It has gained the trust of such clients as Google, Real Madrid, Twitter, Microsoft, P&G, MyTaxi and large media firms. David also combines his leadership at nPeople with being a regular speaker and professor of analytics, digital business and data for IAB, ICADE and The Valley, among others.
Miriam Peláez, from Tenerife, holds an MBA from the European University of Madrid and a degree in Economics. She has been immersed in the digital sector for more than 10 years and has spent 6 years in the mobile sector. Her professional experience began at Dyrecto Consultores, the tourism consultancy firm where she started as an intern and ended up becoming, 4 years later, its Director of Marketing and Sales.
His first contact with the Mobile world came a little later, when he started working as Mobile Manager in Altiria, a company specialized in mobile solutions. His career continued in Elogia, a company specialized in marketing for eCommerce, where he was Mobile Account Manager, and later in eMMA Solutions, where he was CMO for this Mobile Intelligence tool.
Expert in digital marketing with over 10 years of experience in the sector. In recent years he has specialized in app marketing working at advertising agencies for large companies and start-ups. He is currently the Online Marketing Manager at InfoJobs (#1 job portal in Spain) where he manages ASO, SEO, SEM and user acquisition/retention (apps/web).