Technology transfer is one of the most valuable indicators of universities, research centres, start-ups and companies. It is important not only for the development of this ecosystem but also for the impetus it brings to knowledge and innovation. In a global economy characterised by increased competition and mobile and geographically fragmented production activities, as the OECD states, technology and innovation are a key source of a sustainable competitive advantage and a core focus of economic policy.
Technology and innovation are crucial to long-term per-capita productivity and income growth. In order for it to work, universities and tech centres have to partner with entrepreneurs and companies which can explore and exploit what they have to offer. Ultimately, technology transfer can be a way of outsourcing the cost of developing the technologies needed for the end product.
In this process, business communication is essential for understanding the value proposition it brings to a company, which should include ways to monetise and measure its success.
In this new edition of Mobile Talks in Madrid, we will learn about best practices firsthand. Through Mobile World Capital’s The Collider programme, we will discuss the challenges facing transfer, the incentives needed and the associated policies.
We will also compare different models from Europe and the United States. What makes them so different? What features are behind what seems to be a higher success rate on the other side of the Atlantic? Just considering the number of patents, the relative figure of those awarded in the US in 2018 is twice that of Europe, even though this difference is narrower than in previous years. What yardstick should we use to measure technology transfer? We will discuss all of this in this session, which focuses on the reality of technology transfer.
Nacho de Pinedo is the CEO and co-founder of ISDI. He has always worked in the field of marketing and internet. He began in a great professional school, the Marketing department at Procter & Gamble, before taking charge of the management of Marketing, Clients and Strategy at Canal+ and Digital+. He holds a degree in Business Studies and Economics from ICADE and has an Advanced Course in Commercial Management and Marketing from IESE Business School, and is undertaking a doctorate in Digital Marketing from the Complutense University. He now combines the management of ISDI with other Business Angel activities and the Dissemination of the Digital Ecosystem.
Jordi Albó-Canals holds a doctorate in Telecommunications Engineering from the School of Engineering of La Salle – Ramon Llull University in Barcelona. He is currently the chief scientific officer of Lighthouse – DIG LLC and The Empowered Brain Institute in Cambridge, MA, (USA). He also coordinates applied research projects in the field of healthcare technology at Sant Joan de Déu in Barcelona, at Tufts University (USA), and since 2017, he has collaborated as a research affiliate with the MIT Media Lab (USA). His main interest is how the design of new technologies such as cloud computing, social robotics and artificial emotional intelligence can improve people’s quality of life.
Cristina Bescos holds a doctorate in telecommunications engineering, specialising in biomedicine and was recently appointed Managing Director of EIT Health Spain. She brings an extensive career in research and the management of large international teams in digital health and healthcare transformation. She combines experience, in four European countries, in public research institutions and the private sector, after her time at the European Space Agency, Hewlett Packard, Telefónica R+D and Philips. At the latter company she was director of European Programs in Population Health/Telehealth and Value Based Care.
Cristina Bescos has also held different representational roles at a European level in industrial bodies, standardisation committees, expert forums and innovation projects in the field of healthy ageing and integrated chronic care management.
Javier Herrera is a telecommunication engineer from ETSI in UPM, and works as a commercial manager at Tecnalia ICT division of Madrid. Almost 30 years working in R+D+I environments, from software developer to the telecommunications sector to mentoring new technology-based companies at MadrI+D. In Tecnalia, he develops projects for PYMES, start-ups, and NEBT.
He have also been responsible for the joint action of Tecnalia Security and has participated in a dozen European projects of cooperative investigation of security, social innovation, and smart cities. It currently promotes ad-hoc technological developments in cybersecurity, artificial intelligence and digital interfaces for all types of companies.
Lynn Yap holds a Degree in Law from the University of Nottingham, and an MBA from The Wharton School of the University of Pennsylvania (EUA). She has more than 12 years of experience in strategy and innovation in multinational companies in the United States and Europe. She has experience in data analysis and innovation and design tools, and in leadership of brand marketing.
Recently, as senior director of Brand Strategy at Adidas (Germany) she has developed the brand strategy (distribution channel, marketing mix and prices) and in particular, the development of partnerships and negotiation with startups in order to transfer innovations to the market.
Joan Peset Iribarren is Head of Department I+D+i in COMSA Corporation. He holds a degree in Civil Engineering from the Polytechnic University of Catalonia. He also undertook the Program in Management Development, Business Management at IESE Business School – The University of Navarra. His experience at the construction company COMSA began in 2005 and continues at present.