CEO at nPeople
David has developed his professional career in market research consultancy firms and institutes. With over seven years of experience at Nielsen, he worked as the Customer Service Director to, later on, direct two business areas: ad-hoc research and advertising effectiveness. He also directed NM Incite, a partnership created between McKinsey and Nielson for social media research and consultancy. He is now CEO of nPeople, a research, data and digital analytics consultancy firm that, in just over two years has revolutionized research and the digital sector for rational and engaged decision-making. It has gained the trust of such clients as Google, Real Madrid, Twitter, Microsoft, P&G, MyTaxi and large media firms. David also combines his leadership at nPeople with being a regular speaker and professor of analytics, digital business and data for IAB, ICADE and The Valley, among others.